What technologies are used?
Type of technology
A cookie is a small file placed onto your device that enables Venture Backed Capital features and functionality. Any browser visiting our sites may receive cookies from us or cookies from third parties such as our customers, partners or service providers. We or third parties may also place cookies in your browser when you visit non-Venture Backed Capital sites that display ads or tags.
We use two types of cookies: persistent cookies and session cookies. A persistent cookie lasts beyond the current session and is used for many purposes, such as recognizing you as an existing user, so its easier to return to Venture Backed Capital and interact with our Services without signing in again. Since a persistent cookie stays in your browser, it will be read by Venture Backed Capital when you return to one of our sites or visit a third party site that uses our Services. Session cookies last only as long as the session (usually the current visit to a website or a browser session).
A pixel is a tiny image that may be embedded within web pages and emails, requiring a call (which provides device and visit information) to our servers in order for the pixel to be rendered in those web pages and emails. We use pixels to learn more about your interactions with email content or web content, such as whether you interacted with ads or posts. Pixels can also enable us and third parties to place cookies on your browser.
Local storage enables a website or application to store information locally on your device(s). Local storage may be used to improve the Venture Backed Capital experience, for example, by enabling features, remembering your preferences and speeding up site functionality.
Other similar technologies
Our cookie tables lists cookies and similar technologies that are used as part of our Services. Please note that the names of cookies and similar technologies may change over time.
What are these technologies used for?
Below we describe the purposes for which we use these technologies.
If you’re signed into Venture Backed Capital properties, these technologies help us show you the right information and personalize your experience in line with your settings. For example, cookies enable Venture Backed Capital to identify you and verify your account.
Preferences, features and services
For example, cookies can tell us which language you prefer and what your communications preferences are. We may also use local storage to speed up site functionality.
Interactions on and off Venture Backed Capital properties
Cookies and similar technologies help us show relevant advertising to you more effectively, both on and off our Services and to measure the performance of such ads. We use these technologies to learn whether content has been shown to you or whether someone who was presented with an ad later came back and took an action (e.g., downloaded a white paper or made a purchase) on another site. Similarly, our partners or service providers may use these technologies to determine whether we’ve shown an ad or a post and how it performed or provide us with information about how you interact with ads.
We may also work with our customers and partners to show you an ad on or off Venture Backed Capital properties, such as after you’ve visited a customers or partners site or application. These technologies help us provide aggregated information to our customers and partners.
Analytics and research
Cookies and similar technologies help us learn more about how well our Services and plugins perform in different locations.
We or our service providers use these technologies to understand, improve, and research products, features and services, including as you navigate through our sites or when you access Venture Backed Capital properties from other sites, applications or devices. We or our service providers, use these technologies to determine and measure the performance of ads or posts on and off Venture Backed Capital properties and to learn whether you have interacted with our websites, content or emails and provide analytics based on those interactions.
We also use these technologies to provide aggregated information to our customers and partners as part of our Services.
If you are a Venture Backed member but logged out of your account on a browser, Venture Backed Capital may still continue to log your interaction with our Services on that browser until the expiration of the cookie in order to generate usage analytics for our Services. We may share these analytics in aggregate form with our customers.
What third parties use these technologies in connection with our Services?
Opt out of targeted advertising
Some mobile device operating systems such as Android provide the ability to control the use of mobile advertising IDs for ads personalization. You can learn how to use these controls by visiting the manufacturers website. We do not use iOS mobile advertising IDs for targeted advertising.
What is Do Not Track (DNT)?
DNT is a concept that has been promoted by regulatory agencies such as the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing Internet users to control the tracking of their online activities across websites by using browser settings. As such, Venture Backed Capital and Venture Backed do not generally respond to do not track signals.